|
|
| Client Newsletter: November 2010 |
Welcome to our Fall Newsletter. LJO continues to engage with our clients on meaningful strategic and tactical public relations and marketing outreach. In this issue, we outline: a new brand launch for a fund administrator; a new product launch for a technology vendor with a hedge fund start up; and the successful positioning to a banking analytics provider for the company’s sale.
|
Maples Fund Services Launches New Brand
 We are proud to be part of the restructure and brand launch of MaplesFS and Maples Fund Services, formerly operating as Maples Finance.
Over the past 18 months, Maples Fund Services conducted a restructure to position itself as a fully outsourced solutions provider.
LJO Associates worked with the client during this process on positioning and messaging of the new brand. We brought in New York design firm Baseline Design to create a new logo, marketing collateral, and an online and print advertising campaign. 
In October, we announced the launch with a media outreach campaign that included coverage in Dow Jones News Service as well as Hedge Funds Review, Opalesque, HFMWeek, Investor Services Journal, Structured Credit Investor, among many other publications.
|
Paladyne FastStart™ Grabs Media Attention
 As the hedge fund industry looks set to gain momentum on both returns and assets under management, the start-up part of the marketplace is under going a revival.
Managers are re-emerging, talent from established funds are staking out on their own, and prop tra ders are leaving investment banks as regulation kicks in.
But this is not the heyday of 2005. Hedge funds need robust operational infrastructure and technology from day one in order to demonstrate a viable business model and attract investor allocations.
We took Charter Bridge Capital a hedge fund launched in October 2010 by Brian Zied, formerly of Maverick Capital, “on the road” to talk about their implementation of Paladyne FastStart™ , a new bundled platform for small and growing hedge funds.
We placed 10 media interviews for the client, securing an exclusive with The Wall Street Journal Online. More than 20 articles were written about the launch of the new product, including a front page feature on Securities Lending Times and an exclusive interview about the start up market with Opalesque.
|
Highline Financial Sold to Thomson Reuters
 LJO Associates was engaged by Highline Financial the preferred source of banking information and tools for the financial industry, late last year to develop new messaging and positioning that would tie-in with the business objective of the sale of the company as part of an “exit strategy” for the main investor Spire Capital.
As part of this process, LJO created media awareness and buzz around the Highline Financial Quarterly Banking Sector Watchlist with coverage in Fortune, CNN Money, MarketWatch, The Washington Post, Seattle Times and other regional metropolitan publications. Highline Financial was acquired by Thomson Reuters this month.
|
|
|
