September 2009 Newsletter
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In this Edition:
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Featured Clients: New Hires New Clients |
Client Newsletter: September 2009
The summer was far from dull at LJO Associates this year. Over the past few months we’ve expanded our team, enhanced our offerings, taken on new business and elevated our clients’ recognition and visibility.
The global financial services industry is in transition – on many levels – and we continue to see this as an opportunity for our clients to gain an edge over their competitors that may not have been possible before.
During the past quarter we have been true to our mission of securing a wide variety of news coverage that not only meets, but exceeds, client expectations. In this month’s newsletter we highlight the many ways we help our clients elevate their brand identity through various PR and Marketing Communications activities.
FEATURED CLIENTS
Credit Suisse Prime Services Takes Front Page of HFR
LJO Associates recently took Credit Suisse Prime Services and technology partner Paladyne Systems, on a media outreach tour in London. The tour came on the heels of news that Credit Suisse had achieved top ranking in several industry surveys, including Global Custodian and Euromoney.
Top line coverage was highlighted with Hedge Funds Review’s September cover story: “Credit Suisse Bid for Top Prime Services Spot in Europe.” Other coverage included a joint segment on Global Custodian TV. Click here to watch the video. Watch this space for upcoming features in Global Custodian Magazine and The Hedge Fund Journal.
HedgeOp Weighs In On Thorny Compliance Issues
As compliance becomes a topic that can no longer be ignored, LJO has worked with software vendor HedgeOp Compliance to elevate the company’s position as a thought leader on this vital issue.
LJO has been instrumental in facilitating a steady drumbeat of exciting company news, including new products, services, and a key appointment. Coverage for HedgeOp, includes Pensions and Investments, Advisor Perspectives, Global Custodian, Euromoney Institutional Investor, Opalesque, Reference Data Review Wall Street Letter, Compliance Week, Markets Media Online, FinAlternatives, The Hedge Fund Journal, and Hedge Funds Review.
In addition to market commentary on breaking regulation, CEO Bill Mulligan was featured as a guest contributor for an Op Ed in Advisor Perspectives, a key publication in the Registered Investment Advisor space on “Taking Care of Compliance.” LJO also secured Bill a speaking engagement in a Reuters’ HedgeWorld Webinar: “Hedge Funds: Registration and the New Regulatory Landscape.” You can view the webinar here.
In more exciting news, HedgeOp was nominated for HFM Week’s Service Provider Awards in the category of U.S. Best Regulatory Advisory Firm of the Year. Winners will be announced next month.
Infonic and HedgeSphere Boost Profile to become the Operational Backbone of the Institutional Hedge Fund Investment Industry
Creating brand awareness for an existing successful vendor with a low market profile is an exciting challenge.
InfonicAG, provider of HedgeSphere, the leading product suite for funds of hedge funds (FoHFs) and their administrators, joined LJO’s roster of clients early this year. 
Our mission has been to develop the firm’s marketing communications and public relations messaging to elevate visibility and generate industry buzz. We have worked on new logos, web site, newsletters and participated in the annual Infonic Client Conference. LJO took Infonic AG’s new web site live in August.
We have issued a series of newsworthy announcements, including the debut of Infonic’s new software release, 4.3 and new management hires. Infonic’s press release pipeline has resulted in coverage in many key industry publications, including Hedge Fund Intelligence, Alt Assets, Securities Industry News, GSL TV, DerivSource, Advanced Trading, Buyside Technology, FinAlternatives, Opalesque, The Hedge Fund Journal, Hedge Funds Review, Advance Trading and Wall Street Technology, among others.
LJO Expands Marketing Communication Offering
Recently joining our network of professionals as Managing Director, Marketing Communications is A. Dawn Lesh. Her appointment will allow LJO Associates to strengthen and expand our communications and marketing services and offer “virtual” Chief Marketing Officer capabilities to growing clients. Dawn is a senior executive with over 20 years of global executive experience in the management and execution of communications and marketing, predominantly in the financial services industry. She focuses on implementation and bringing strategy to life in the shortest possible time. For more on Dawn’s extensive background which includes 3i, Goldman Sachs and JP Morgan click here.
LJO Associates is pleased to announce the addition of several new clients:
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Armanta delivers advanced business intelligence software to some of the world’s leading financial services institutions. |
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FORS Limited is an independent global organization providing accounting and reporting solutions to Family Offices, Multi-Family Offices, Trust Companies and Private Clients both in Bermuda and abroad. |
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Atalaya Capital Management is an alternative investment firm focused on investing in small and middle market credit opportunities. Since inception in early 2006, the firm has successfully invested over $1 billion in assets. |