May 2010 Newsletter
LJO Newsletter: May 2010
Featured in the Spring Newsletter:
· On the back of a timely and successful fund closing, we took advantage of fund manager Atalaya Capital’s strategic investment focus on FDIC distressed assets and credit opportunities to create media and investor awareness for the firm’s innovative investment model.
· Highline Financial, a banking and analytics data vendor, unveiled a partnership with NASDAQ OMX to provide an investor relations web solution to the banking sector. We will further promote the partnership on June 10 at a NASDAQ OMX Banking Sector Seminar on banking reform.
· As alternative asset firms take advantage of the opportunities in bank debt deals, it also raises operational risk issues that need to be properly managed. We created a thought leadership opportunity for Paladyne Systems to discuss how technology can play a role.
Atalaya Capital Raises $250 million, Targets Banks and Credit Opportunities
In early April, LJO Associates led the announcement on the close of a third fund offering for Atalaya Capital Management, a special opportunities credit fund led by Ivan Zinn. New York-based Atalaya Capital has plans to aggressively take advantage of special opportunity investments in the small and middle credit markets, particularly those in the distressed banking sector.
Top line coverage was highlighted in MarketWatch, Dow Jones News Service as well as Hedge Fund Alert, Hedge Funds Review, HFN Daily News, The Financial Express, Euromoney, Asset Backed Alert, Credit Flux and Structured Credit Investor.
On the back of this very successful and timely fund closing, Atalaya Capital has been nominated in the Emerging Hedge Fund Firm of the Year Category at the Institutional Investor’s 8th Annual Hedge Fund Industry Awards. The winners will be announced at a dinner and awards ceremony on Monday, June 21, 2010.
In late 2009, LJO Associates kicked off a PR & Marketing engagement with Highline Financial, the preferred source of banking information and tools for the financial industry. Focused solely on the banking sector, Highline Financial’s data and analytics are relied upon by senior executives to manage risk and make profitable investment decisions daily.
Working closely with the executive team, LJO Associates has strategically advised Highline Financial on new messaging and positioning for the company. Plans for growth through strategic partnerships are now underway.
In March, NASDAQ OMX partnered with Highline Financial to provide data and analytics on its WebCenter360 Banking Suite, a competitively priced investor relations website solution built for global, regional and community banks.
To further promote the partnership, LJO is working with Highline Financial on a co-sponsored NASDAQ OMX Banking Industry Seminar. The event, to be held both live and via webinar on June 10, will bring together prominent industry experts to discuss and debate the impact of pending banking reforms on community and regional banks.
Bank Debt Deals Pose Operational Risk
To create awareness of Paladyne’s new product CreditMaster ™, we drew on the intellectual capital of the company’s new resident bank debt expert, John Rizzo. John was formely the founder and CEO of Oakwood Technologies, acquired late last year by Paladyne.
As an asset class, bank debt is growing as low asset prices prompt many alternative asset managers to buy into distressed debt and other opportunities. Bank debt is a resource-heavy asset class to manage and last year’s failures underscored the need for standardization and systematic operations to avoid risk.
We worked closely with John to develop, write and promote a timely thought leadership article on this topic. The resulting by-line article was printed in full in Private Equity Central, Hedge Funds Review and Wall Street & Tech. The article was also a popular read in further promotion via Paladyne’s external marketing.